The IDEA Pitch Code is a code of conduct for fair pitching in the events industry. IDEA is the trade association for professional event agencies in the Netherlands. The code outlines how a pitch process should be conducted: invite no more than three agencies, provide a comprehensive briefing, pay a pitch fee, allow a reasonable amount of preparation time, and provide constructive feedback afterward.
Agencies affiliated with IDEA are committed to these guidelines. The goal: fair pitches that result in better concepts for clients and a respectful working environment for agencies.
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