As a marketing or communications manager at a corporate company, you know that an anniversary is a rare moment when everyone pauses to reflect. Use that moment to instill a sense of pride and cohesion—from management to the shop floor. Not with isolated parties, but with a story that shows who you are and where you are going.
You may want to control everything yourself, but that takes time and focus. Your role is to provide direction: monitor the goal, message, and choices. Leave planning, suppliers, and implementation to people who do this every day. Then it won't be a standard evening, but a clear moment that fits your culture and makes you credible internally.




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