The best time is shortly after the official announcement of the merger or acquisition, when the broad outlines are clear but the details are still taking shape. If you act too soon, you’ll raise more questions than you answer. If you wait too long, the message will lose its impact because people have already been living with uncertainty for months. Often, multiple events are needed: first for the management team and key personnel, then for all employees, and possibly followed by local sessions at each location.
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