According to the IDEA Pitch Code, a client has several responsibilities: to provide a comprehensive briefing that includes the target audience, objective, budget, date, and location preferences; invite a maximum of three agencies; allow a reasonable preparation period (at least four weeks); pay a pitch fee of €1,500 to €5,000 per agency; and provide constructive feedback to all participating agencies after the pitch.
That feedback goes beyond simply saying, "We chose someone else"—she tells agencies what worked well, what was missing, and what ultimately tipped the scales.
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