The cost of participating in a business award varies widely. Some awards, such as the FD Gazelle, are free: you are selected based on verified revenue figures. Other awards charge an entry fee ranging from €500 to €5,000, plus costs for the judging evening and presentation materials.
The real cost, however, is time: expect two to four months of internal work for a serious application. Weigh that investment honestly against the expected returns in recruitment, sales, and PR before deciding to participate.
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