The lead time for a client event depends on its size and complexity. For a small, intimate event (20–50 people), you’ll need at least 2 to 3 months. For a medium-sized to large client event, we recommend 4 to 6 months of preparation.
Also keep the invitation process in mind. Your guests have busy schedules. Send out save-the-dates at least 8 weeks in advance and the official invitations 4–6 weeks beforehand. This will significantly increase attendance.
Starting early gives you more choice in venues, better availability of entertainment, and more time to develop a well-thought-out concept.