The lead time depends on the scale and complexity. A company get-together for up to 50 people should be planned 4–6 weeks in advance. A staff party or kick-off for 50–150 people requires 8–12 weeks. A conference for 100–300 people requires 3–6 months of preparation, and a large gala or awards ceremony requires 6–12 months. An international incentive or multi-day event requires 12–18 months.
During peak seasons such as December, June, and September, you should expect lead times to be 30–50% longer, as venues and entertainers are often fully booked months in advance.
Want to learn more about key metrics for business events? Read our full article →