Fraud Blocker

How long should an event briefing be?

A briefing doesn't have to be long; a single A4 page is often enough. It's about depth, not length. Answer the four key questions: Why are you organizing this event? Who are the participants? What is the budget? When should it take place?

Add a brief description of the company culture, and you have everything an agency needs for an initial proposal. Ten-page briefs actually slow things down: they often contain too much detail about form, which prevents the agency from exercising its own creativity.

Want to learn more about the perfect briefing for your event? Read our full article →

More about corporate events