The scale of an employer branding event depends on your objectives. Is your primary goal to retain current employees? If so, an intimate event for 50 to 300 people works very well. Are you also targeting external audiences such as candidates or alumni? In that case, a larger event for 300 to 1,000+ participants can be highly effective.
However, the quality of the experience is always the top priority. A small, well-organized event with a clear message is more effective than a large event without a compelling narrative. For a professionally organized employer branding event, expect a budget of €15,000 to €80,000, depending on the scale and scope of the event.
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