The catering format should align with the purpose of your event. For a kick-off event, a standing reception or festival-style setup is ideal: informal, with guests mingling freely. For a client event, a sit-down dinner is appropriate: exclusive and personal. For a conference, a lunch setup with multiple serving stations is ideal for networking.
The rule of thumb: the more formal the occasion, the more formal the setup. Catering helps set the tone you want to create.
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