AI is used in the events industry in a variety of ways: for smart registration and guest flow optimization, for personalized program recommendations based on attendee profiles, for AI chatbots that answer guests’ questions before and during the event, for creating content for invitations and social media posts, and for real-time feedback analysis of sessions. Facial recognition for access control is technically available but requires careful GDPR compliance in the Netherlands. AI saves time on repetitive tasks and enables personalization at scale.
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