Enchantment among the trees

At Domein Oogenlust, in the woods near Eindhoven, we brought SGS's anniversary to life. The air smelled of fresh flowers, the sun set behind the pine trees, and the first of 1,500 international guests arrived.

We deliberately chose a place with character. Here, the surroundings tell the story. Guests followed forest elves along a narrow path to a hidden area, deep in the greenery. You could see it immediately: eyes wide open, phones raised, mouths agape.

Along the way, swinging ice cream vendors rang their bells. Later, a group gathered for dinner in an old grape greenhouse: fresh food, under a glass roof, in the middle of the forest.

That's "Seriously Fun": tightly organized, but with enough room for wonder.