Venlo occupies a strategic location that few other Dutch cities can match. Situated on the Meuse River, the city borders Germany and lies at the intersection of three countries—the Netherlands, Germany, and Belgium are all within an hour’s drive.
This location has made Venlo one of Europe’s largest logistics hubs. The region is home to the world’s largest fresh produce auction (Veiling Fresh Park). International retailers, food companies, and logistics service providers have established their European distribution operations there. DHL, Amazon, Albert Heijn, IKEA—they are all represented in the region.
Organizing an event in Venlo is a strategic choice for companies in retail, food, logistics, and cross-border trade. The industry is based here. The expertise is here. And the energy of a border community that is constantly engaged in trade is palpable everywhere.
Accessibility: Venlo has a train station with connections to Eindhoven (40 min) and onward to Amsterdam. The A73, A67, and the proximity to the A2 make the city easily accessible by car. Düsseldorf is a 50-minute drive away, and Cologne is 80 minutes away. This is a huge advantage for cross-border events.
With over 100,000 residents, Venlo is a medium-sized city with a strong business presence. The Limburg hospitality—warm, direct, and welcoming—makes every event here more enjoyable than in less sociable parts of the Netherlands.

