The city as a canvas

We came up with a new and original concept for the presentation of the annual SAP Partner Awards. With the concept 'The Art of Partnership', we used public space as a canvas for the award ceremony. Not a standard award show, but an evening that took the city with it.

Derek Otte opened at the Kunsthal. Then: put on your coat, go outside, and take a walk together through Rotterdam.

The highlight: a laser projection on the Zalmhaven Tower — 215 meters, the tallest in the Netherlands. With a fresh serving of Rotterdam fries in hand, guests watched the winners appear in large format on the concrete.

We concluded at the Remastered digital art museum. Truly enjoyable: giving recognition in a way you will never forget.

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