Activation

Cancer, the Musical

Catching dreams with tears and bursts of laughter

Cancer, the Musical

Recently, we were standing in a packed theater. Popcorn flying through the air, a lump in our throats. Grade 6 of De Bosrank elementary school was waiting in the wings. The reason was raw: teacher René had died of cancer.

We decided not to sit still, but to put on a musical instead. Thirty students sang for their parents. Janouk Kelderman spoke with specialists on stage. In the auditorium, we filled a huge dream catcher with hundreds of dreams.

As they left, visitors saw those dreams projected onto the façade in large letters, along with three conversation tips to take home with them. This ensures that the conversation continues, even long after the curtain has fallen.

Want to learn more about community engagement and care events? Check out our approach on the engagement page.

Wil je ook zo'n evenement? Start hier met het maken van je briefing.

“It was really good. Children of different nationalities took part. Everyone deals with it differently. Anyone can get cancer and no one is to blame. It just happens to you. The performance showed that it's part of life, but you can always keep dreaming and making plans. The performance left everyone feeling positive.”

Want to learn more about organizing an activation? Check out our approach.

Wil je ook zo'n evenement? Start hier met het maken van je briefing.

Kanker, de Musical — sfeerbeeld 1 | Live Impact
Kanker, de Musical — sfeerbeeld 2 | Live Impact
Kanker, de Musical — sfeerbeeld 3 | Live Impact
Kanker, de Musical — sfeerbeeld 4 | Live Impact
Kanker, de Musical — sfeerbeeld 5 | Live Impact
Kanker, de Musical — sfeerbeeld 6 | Live Impact
Kanker, de Musical — sfeerbeeld 7 | Live Impact
Kanker, de Musical — sfeerbeeld 8 | Live Impact
Kanker, de Musical — sfeerbeeld 9 | Live Impact
Kanker, de Musical — sfeerbeeld 10 | Live Impact
Kanker, de Musical — sfeerbeeld 11 | Live Impact
Kanker, de Musical — sfeerbeeld 12 | Live Impact
Kanker, de Musical — sfeerbeeld 13 | Live Impact
Kanker, de Musical — sfeerbeeld 14 | Live Impact
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