Seriously fun again

During this activation, there was no classical concert in the Haarlem Philharmonic, but rather the liberating laughter of 400 women. Together with the Spaarne Gasthuis hospital, we organized the very first Women's Health Gala: interactive, lighthearted, and without beating around the bush when it came to taboos.

No sterile waiting room atmosphere, but trendy cocktails and a Kwaaltjesbingo with great prizes. With the humor of Sofie van den Enk and Kristel Zweers, it quickly became safe to say everything out loud. Luxury snacks in the foyer, recognition in the hall — no topic had to be swept under the rug.

The nomination for the Planetree Awards for innovative, people-centered care showed that it worked. This is "Seriously Fun": having a difficult conversation without pointing fingers, but with an evening you will remember.