Sophisticated sofa living: The Montèl City Tour

Voor Montèl

Forget the standard event location. When the Montèl crew saw the new collection for the first time, it didn't smell like an office, but like fresh snacks and Utrecht conviviality. We consciously choose real places, because a designer sofa isn't just something you look at—it's something you feel.

CitySense set the tone, but it all happened at home. We visited four families in Utrecht and turned it into the Montèl City Tour. In the living room, we heard why people chose that particular sofa. In the kitchen, top chefs were preparing appetizers that perfectly complemented the fabrics.

No lists of specifications, but stories around the table. This made it a business event with warmth and pace. The brand was given a heartbeat, and the employees went home with something to talk about.

An evening where passion and design came together, right at home on the couch.
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