Why a networking event is more than just a get-together

There is no single "right" format for a networking event. However, there are definitely better and worse choices, depending on your target audience and objectives.

Open networking event: the most common format, but also the least effective if it isn’t supported by a structured approach. Works best for small groups (up to 50 people) who already know each other to some extent.

Speed networking: Participants rotate among tables or partners in short rounds of 5–7 minutes. High volume of contacts, low level of depth. Good as an icebreaker, but not as a final step.

Knowledge Tables: Participants choose a table based on a theme or topic. The discussion flows naturally—people sit at a table because they share a common interest. This is one of the most effective networking formats for business audiences.

Pitch format: Participants introduce themselves and present their question or offer in 60 seconds. This makes it immediately clear who everyone is. It works well for groups who are meeting for the first time.

The best networking events combine different formats: a pitch session to kick things off, networking tables as the main part, and an informal get-together to wrap things up. Read more about concept development here →

The venue for a networking event is not a neutral choice. It conveys who you are as an organizer and what attendees can expect from the evening. A boring conference room says, “This is mandatory.” A unique venue says, “We’re investing in you.”

Choose a venue that sparks conversation. A unique location—a historic building, a rooftop, a creative studio—immediately gives people something to talk about. This makes it easier to start a conversation.

Pay attention to the layout. Round tables and standing tables at the same height encourage interaction. Theater-style seating in rows has the opposite effect. Choose a layout that allows people to move around easily and shift from one group to another without feeling like they’re interrupting anything.

The right venue for a networking event should have: good acoustics (too much echo means no one can hear each other), enough space to move around without feeling empty, good lighting (not too dark, not too clinical), and a bar or catering area to serve as a natural gathering spot. You can find tips for finding the right venue here →

A networking event needs a program, even if it doesn’t seem like it. It is precisely the moments that seem “open-ended” that need to be carefully orchestrated. When left to their own devices, people tend to fall back on what they know: catching up with colleagues, checking their phones, or heading home early.

Use the opening to set the tone. A brief two-minute welcome speech that clearly explains the format—who is there, why they’re here, and what to expect—gives people a sense of direction and guidance. Have someone with authority and charisma deliver this speech.

Be sure to schedule at least one structured networking session where people are paired with strangers. Don’t leave it to chance. Use a matching strategy based on industry, issue, or ambition. This will make every conversation more meaningful.

End the program with a call to action. Don’t just say, “Go out and network,” but ask: “Which three people do you want to talk to tonight?” or “Write down one specific action you’ll take away from this.” That greatly increases the likelihood of follow-up.

A networking event for 50 to 100 people costs an average of €5,000 to €20,000, depending on the venue, catering, and any speakers or entertainment. As a guideline, you can expect to pay €80 to €200 per participant. This does not include any audiovisual production or theater setup.

The investment pays off in concrete follow-up—but only if you facilitate that follow-up. Within 48 hours of the event, send a follow-up email that includes the list of attendees (with their permission), a summary of the evening, and an invitation to continue the conversation. Include an easy way for people to connect: a WhatsApp group, a LinkedIn community, or a Slack channel.

How often? An annual networking event isn’t enough. Holding it twice a year keeps the community engaged. Four times a year is what it takes to truly build a network. Start thinking about how to ensure continuity as early as the first edition.

The power of a successful networking event lies in the behind-the-scenes organization. The program structure that feels “spontaneous.” The venue that piques people’s curiosity. The matchmaking strategy that works behind the scenes. You don’t just throw all that together on the fly.

Live Impact helps companies, industries, and communities organize networking events that deliver results. Not as one-off events, but as tools for a long-term strategy. We work with you to determine the format, target audience, frequency, and follow-up.

From a networking event for 40 newcomers to an industry to a major annual networking event for 300 professionals: we handle everything from start to finish. Learn more about partnering with Live Impact here →

Effective networking starts with a well-designed event. It’s not about the venue, the drinks, or the invitation—it’s about the format and structure within which people meet.

Would you like to organize a networking event that leaves a lasting impression on participants and delivers tangible results? Live Impact would be happy to help you plan it.

Contact us at live-impact.nl/contact or submit a briefing directly at live-impact.nl/briefing. We’ll schedule a call to discuss how we can strengthen the network around you.

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