Emmen isn’t the first city that comes to mind when people talk about events. And that’s precisely its strength. Drenthe’s second-largest city is far removed from the usual event circuits—and that gives it something that heavily visited event destinations have long since lost: originality.
The city has a population of over 107,000 and a strong regional identity. Emmen is located on the southern edge of Drenthe, a short distance from the German border. The surrounding landscape—forests, heathlands, peatlands, and prehistoric dolmens—is among the most beautiful and unspoiled natural areas the Netherlands has to offer.
Organizing an event in Emmen means opting for the unexpected. Your guests aren’t expecting a unique destination—which makes the surprise all the more delightful. That element of surprise is something you simply can’t find in Amsterdam or Rotterdam.
Accessibility: Emmen has its own train station with connections to Zwolle and onward to the Randstad. By car, the journey takes about 1 hour from Zwolle via the A37 and A28, and about 2.5 hours from Amsterdam. For a multi-day event, the travel time is an investment that guests are happy to make if the program is worthwhile.
For businesses in the Northern Netherlands, Overijssel, and Drenthe, Emmen is a logical, central choice. And for businesses further afield, it makes a statement: we think outside the box.

